This is a powerful example of how rewording such a simple phrase gets an entirely different reaction. The blind homeless man has a cardboard sign with the words “I’m Blind – Please Help”. An onlooker stops and changes his sign to read “It’s a beautiful day and I can’t see it”, and then the spare changes starts coming in like money is falling from the sky.
Thinking outside the box (as cliche as that expression is) when it comes to slogans and advertising propaganda is definitely necessary. Sometimes being overly simple and direct with your message can cause your audience to overlook it. We all are being inundated with information on a daily basis; so much that we tend to zone most things out, sometimes without even realizing it. Think about this video on your next marketing project, whether you are designing a simple ad, or titling your next tweet or blog post; I know I will.
Let’s face it. Sometimes while freelancing, the jobs coming will just die down. Other times you’re so swamped, that you have to pick and choose; maybe even turn work away. There’s a simple solution to all of the madness! Remember that old saying, “One hand washes the other”?
It’s always good to have a network of friends and colleagues to push work back and forth to/from. Remember – one hand washes the other. When you “pay work forward”, it all comes back around. Whoever is too swamped at the time, or doesn’t want to do a particular job, will push it over someone else that might want it. This type of arrangement is highly recommended with regards to any type of freelancing position. Sometimes you might not want to deal with a certain type of a client. Dealing with the public can be trying, and not all of us handle certain types of people as well as others. This is another perfect scenario of why you might want to shoot the job over to your colleague; not to dump them with a jerk of a client, but maybe you know they really could use the work. “Beggars can’t be choosers”. Wow, two old school expressions in the same blog post *facepalm*.
Great platforms for building your social work network such are twitter, behance, google+, linkedin; anywhere you can interact and connect with like minded creatives. It takes constant effort, though. You’ll need to actually keep in touch with your “creative network” somehow, and make sure you communicate regularly. You’ll want to remember members of your network, and hope they remember you as well. Keep each other updated on how busy everyone is, and who is in need of the most work at that present moment.
Do you already have something like this? Please share your story in the comments section below.
UPDATE 1/1/12: We have our winners! First place Big Kahuna Prize goes to graphic designer Stephanie Malone @smalonedesign and our Comment Contest winner is photographer Ben Goode. Congratulations, guys! Thanks again to all entrants, and all partners that made this contest possible. Read the rest of this entry »
This “Can you find the mistake? 1 2 3 4 5 6 7 8 9″ graphic has been floating around the social media websites for a while now. I have no clue where it originated, but it’s very clever. It took me a while to find the the mistake after the initial first glance. I was like, “where the heck is the the mistake?” It’s funny how the human mind is tricked. I think because of the series of numbers all in different colors, you overlook the obvious and try and find an issue way more complicated than it really even is.
They also bolded the word “mistake”, that’s another good point – you know that’s why your eyes jumped straight to it right after you read the first line. This would be a great example for a typography class. Just in case you’re still trying to figure out the mistake, the word “the” is repeated twice. It’s okay, we know you’ve probably had a long day and/or didn’t have your coffee just yet.
This post is for all of the young’ins and those that might be at some crossroads in the game of “work life”. Here’s a little story about a creative boy that liked to play with computers (yours truly). I wasn’t entirely positive about where I wanted to be in another four years, after high school graduation. I had a little bit of an idea, and that definitely got me started. I probably wouldn’t have been able to guess, back then, that I’d be doing what I’m doing right now for work.
We all know that education is important. In most cases, having some sort of training is vital to at least start you off on the direction you’re going to make your move in. Whether you want to become a tradesman, a creative professional, or even just a general business associate, you usually have to have some form of training in order to even be considered for the job. My parents always encouraged me to get a college degree, as it was a great feather in your cap, as well as Read the rest of this entry »
Thinking outside the box (as cliche as that expression is) when it comes to slogans and advertising propaganda is definitely necessary. Sometimes being overly simple and direct with your message can cause your audience to overlook it. We all are being inundated with information on a daily basis; so much that we tend to zone most things out, sometimes without even realizing it. Think about this video on your next marketing project, whether you are designing a simple ad, or titling your next tweet or blog post; I know I will.
This “Can you find the mistake? 1 2 3 4 5 6 7 8 9″ graphic has been floating around the social media websites for a while now. I have no clue where it originated, but it’s very clever. It took me a while to find the the mistake after the initial first glance. I was like, “where the heck is the the mistake?” 
It’s funny how the human mind is tricked. I think because of the series of numbers all in different colors, you overlook the obvious and try and find an issue way more complicated than it really even is.
