So a friend of mine from the UK (Bob Davies of PicWorkflow) was shopping in a local bookstore. He was waiting in line near the check out register, and suddenly glanced over at this end cap display of ridiculousness. After bursting out in laughter, and getting a bunch of crazy stares from everyone else in the store, he had to explain to the strangers around him, “I know that guy on the box there.” Yet another funny example of how you just never know where, when, or how certain stock photos might get used, and might turn up. It seems that this man flu gag gift set has been sold out everywhere online, including amazon UK. If I could get my hands on one, I probably would. Thanks again to Bob for finding this; more importantly, snapping a camera phone pic and sending it to me
Archive for the ‘Tearsheets’ Category
Talk about a cool tear-sheet… Kohls (a United States based clothing department store chain) used an ArenaCreative.com stock photo in a commercial featuring Jennifer Lopez’s clothing line! What an honor, and a surprise. At 00:03 during the above video, you can see the stock photo of the NYC Uptown / Bronx subway sign that I shot one day while in the city.
J-Lo is really popular again and in the limelight right now; coming off the whirlwind of being an American Idol judge, having the biggest hit single of her life (On the Floor, featuring Pitbull) and recently being in all of the tabloids regarding her recent split with husband and Latin singer/actor Marc Anthony. He also has a new clothing line at Kohl’s now, as well. I had seen this JLO commercial a few times before, but hadn’t paid much attention to it. As I sat there staring at the TV, realizing that was on of “my babies” on national television, I flipped out. In this business, we never really know where our images are going to end up. When we stumble upon them, and see them being used in real life applications, it makes up extra glad we were a part of it.Good old “Jenny from the Block”. At ArenaCreative.com we are proud to be a part of effective marketing and advertising materials, and want to thank the advertising department at Kohl’s for using one of our images. To learn more about us and other large corporations that have used our royalty-free stock images, click here.
Our Bronx Stock Photo Was Used in the New Kohls J-Lo Collection TV Commercial
Author: ArenaCreative.com | Filed under: Stock Photography, TearsheetsAs a stock photographer, you sometimes end up modeling in your own photos. You still have a responsibility to try and make sure that you don’t make an asinine idiot out of yourself, but unfortunately this sometimes still happens. Even worse, you could potentially make an idiot out of the people or models in your photos, depending on what you’re shooting. Thankfully this time, the dork was just me.
Following up on this previous post (a discovery of how the company Gigabyte computers used my stock image of me with my finger up my nose in an ad campaign for dockable laptop PCs) here are a few more discoveries from that ad campaign that I wanted to share.
Beware of Potentially Embarassing Stock Photos
Author: ArenaCreative.com | Filed under: Business and Marketing, Graphic Design, Stock Photography, TearsheetsIt’s always fun finding my images in use
One of the delights of the stock business. It never gets old. Back when I was mainly doing graphic design work, laying out ads and editorial spreads, I had a little bit of control over which images I used. Now, I’m on the other end of the spectrum. I sell hundreds of microstock images daily, and never know if they are simply laying around on a designer’s hard drive, or actually being used in marketing materials. Once in a blue moon you will get a nice person that emails you and says, “hey check this out, I used your image in this ____”. That rarely happens, though. This advertisement, below, was spotted on the Metro North train by the model herself. Thanks to her, I got to see this cell phone pic. Model Ellisse was used here in a montage of surprised faces for this poster by Mohegan Sun Casino located in Uncasville, Connecticut. I also noticed another photo belonging to my buddy Jason Stitt (keeweeboy) in the top row, fourth image.
The original photo is found here:
See how shooting a variety of different expressions and poses during a photoshoot can be useful in marketing? Whenever I work with new models I always explain to them that because we are shooting for stock, their images will be in use and in action in a variety of different places, if they are in fact sold. The thing is, you never know where they might appear. We just have to keep our eyes open, and eventually they will show up somewhere. I’m not sure how doubtful or sure they are that this will happen, but so far the majority of the models that I’ve worked with have been pleasantly surprised to find their photos in use for some incredible tear sheets to add to their modeling portfolios.

This is the perfect example of why you should never sell a stock image where you’re doing anything embarrassing. Here I am, digging for gold (picking my nose), featured at a busy international tradeshow blown up at poster size. Yeah, my mother would be proud.
Gigabyte, a Taiwan based computer company, used myself as well as a few others in an ad campaign geared towards their dockable notebooks. The point was supposed to be that it gets better once you “stick it in” to its dock. I can’t say that I think it’s the best marketing concept, but I definitely got a huge laugh out of it
When you post an image up for sale that you don’t think will be used, chances are… someone just might find a way!


I still think I had the best technique in the series
I later found out from another person that the same ad of me picking my nose was plastered on a huge billboard, on the side of a building in Taipei. Wow, my shining 15 minutes of fame, glory and honor! My parents always knew I’d grow up to amount to something special
hahahahahaha!






