We love our reality television shows, but there’s a new tv show that will be right up the alley of all creative professionals. If you’re a fan of Donald Trump’s The Apprentice or Celebrity Apprentice, then you will definitely like the new AMC TV series The Pitch even more. Here you can watch the first episode, S01E01 of The Pitch for free (also viewable on Netflix through May 28th in HD). The Pitch gives us a real life look into the lives of creative professional and process behind landing the next huge marketing campaigns for Fortune 500 companies.
Another Reality Series?
Yeah, it’s another reality series, but we don’t have that many relating to the creative fields. Sure there are cooking shows, bakery series like Cake Boss, and custom motorcycle documentaries like American Chopper; but it’s not often that we actually get a show relating to our field of marketing and advertising. That’s what makes The Pitch so exciting! In the first episode, we see two competing advertising agencies travel to Milford, CT to pitch their ideas to Subway on their next breakfast sandwich marketing campaign. The two agencies literally are working head to head just to win the job.
What’s Cool
Celebrity Apprentice and The Apprentice are a little similar, because we get to see an entire marketing campaign from brainstorming sessions through the final branding and execution. With the The Pitch, these advertising pitches aren’t made up for the sake of a TV show. This is the real thing – the big leagues in the marketing and advertising world. We get to see the agencies’ branstorming sessions, the good ideas, the bad ideas, and even their creative processes. You get to see how they interact with one another. We even see how some of the creatives’ ideas become things they are personally attached to, while other members of the team don’t always see the value in them. You also see how hard these advertising professionals have to work, and travel. It even gives us a glimpse into the private home life for some of them. Let’s just say it’s not the type of job we’d all like to have. Unless you like to work to live; working long hours, lots of travel, and
Advertising in a Show About Advertising
Not surprisingly, you have to remember that the point of all television shows and movies are created to also bring in advertising dollars. At one point in the Subway pitch episode you will see them browsing for stock images on the Getty Images website. Getty is obviously of a traditional stock agency (non-microstock pricing) where iStockphoto is their microstock collection. Not surprisingly enough, at the end credits, you’ll note that it says “promotional consideration by Getty Images and iStockphoto”. Talk about a great advertising opportunity, because ever single advertising/marketing/graphic designing creative type (at least that I know) is going to be watching this show. Getty is smart to have added this paid product placement, but it would be nice to see if we could also see behind the curtain to when the ad agencies actually purchase from microstock agencies, as well. We probably won’t, because that is what the promotional consideration Getty has paid for will mask.
Let us know what you think about The Pitch. Leave a comment below, and please share this post!




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