The California Travel & Tourism Commission logo is a perfect example of how to effectively remove pieces of your logotype, and turn it into something amazing. I noticed it on one of their TV commercials a while ago, and just thought it was worth sharing here.  The yellow line just reminds us of a sunny dusk horizon on the California hills.  A great example of a simple, yet unique and highly effective logo design.  It looks just as good over white as it does over darker colors. Good graphic design is many times a reductive art.  Less is more; something even less of certain portions of a typeface.  What do you guys think?  Isn’t it a great, logo design?

Here’s some really awesome commercials, clips, and inspiring examples of creativity I’ve seen recently that I really enjoyed.

Empty LA  by Matt Logue.  Los Angeles without any cars or people…  Crazy.

PDF article by AfterCapture magazine:
http://www.rangefindermag.com/storage/articles/AC0610_Logue_Smith.pdf

And for all of you that are videographers, or love to produce stock footage and video for microstock…  enjoy
http://www.youtube.com/watch?v=SItFvB0Upb8

Don’t judge the B ROLL!